How do I supply a suitable logo?

We have produced this handy little guide to assist you when supplying us with a copy of your company logo for print and digital purposes. You may need to contact your design agency to source vector files should these not have been packed up and sent to you at the time of creation.

COMPANY LOGO FOR MEMBERS HUB PROFILE

PNG: Portable Network Graphics file.

To successfully upload your company logo to the Members Hub it must first be saved as a PNG file. 

To check the file type, right-click on the file and select “Properties”. The file type will be displayed at the top of the pop up box.

If your logo is not already saved as a PNG file, there are two ways this can be done.

1. Using Microsoft Word: 
• Open a new blank Word document
• Insert your company logo as an image (Insert > Pictures > select your logo file > click Insert)
• Once your logo is within the Word document, right-click on the image and select “Save as Picture”
• Select “Portable Network Graphics” as the file type.

2. Using Paint
• Open the Paint programme (This can be accessed under “Accessories” on the Programmes menu of your pc)
• Click the file icon in the top left hand corner of the screen
• Click “Open” from the drop down menu and select your file
• Once your logo appears click the file icon again and select “Save as” > “PNG Picture”

(Alternatively, you can open your logo file within Paint by right-clicking on the file and selecting “open with” > “Paint”).

FOR PRINT

EPS / AI: The versatile but mighty vector format of a logo

Vector format means that your logo’s appearance is based on series of mathematical functions and therefore is fully scalable i.e. not losing quality at any size or magnification. Most logos can and should be designed as vectors, especially when one of their applications is print.

Not sure if you have one? A vector logo file on your computer would usually have .eps extension e.g. “MyLogo.eps”. It can also come in other vector-supporting formats like .pdf (Adobe Acrobat PDF) and open vector formats: .ai (Adobe Illustrator file), however, EPS is the standard for supplying graphics files like logos.

What’s it suitable for?

Anything that will be printed of high quality, like:
• Magazines
• Banner stands
• Advertisements

FOR DIGITAL

JPG / GIF / PNG: The lighter weight version of a logo

Smaller in file size, these images load faster on the web and still look sharp to the eye when viewed on a monitor. They do, however, need to be quite large so that we can downsize them as needed. Please note that such files cannot be scaled up in size as quality will be lost and pixilation will occur. In this case, you should send us a high resolution file so it will be of enough quality in print and supply in an uncompressed format such as TIFF (.tif). JPEG (.jpg) Please note that if jpegs are saved from documents, programmes or the web, they may already be in bad condition and unsuitable for use.

What’s it suitable for?

Anything ‘web-related’, such as:
• Websites
• Online Ads and Banners
• Email marketing and signatures
• Microsoft Office programs
• Standard printing for common use

Still unsure? Contact Victoria and she will see what she can do to help.