Webinar delivered by B2B marketing specialists and NEPIC member Horizon Works.

The current situation is throwing the spotlight on how businesses communicate. The wrong tone, or a message communicated at the wrong time, can cause serious damage to a business’s reputation. Conversely, effective communication is a key component in protecting and strengthening your brand, and in keeping staff and customers engaged through the Coronavirus crisis period and beyond.

And while some organisations may wish to reduce or close off their communications, a lack of visibility and a reduced profile – especially over a sustained period of time – can have serious effects on a business’s ability to attract new customers.

In addition, the altered economic landscape may have led your business to changing the products and services it offers. Of you may need to diversify into new markets.

This webinar, delivered by Horizon Works, will guide NEPIC members through tuning their communications to a new business environment and will provide advice on what steps they can take to ensure they keep engaging with their customers, stakeholders, prospects and their own staff.

The session will cover:

• Keeping connected with staff – practical advice and tips on effective internal communications
• Messaging and content – getting the tone right
• How to implement effective public relations activity and keep your business visible
• Media relations – what the press wants to hear
• Guidance on social media content – practical steps
• Shaping your messaging for a changing product or service offering, and to connect with new markets
• Where and when does your messaging need to change
• Making the most of NEPIC membership

This event is open to NEPIC Members & Supply Chain North East participants.

About Supply Chain North East

Supply Chain North East sees four key partners joining forces to work with over 800 businesses between 2018-2021 supporting businesses to identify opportunities in new and existing markets. An integral part of the North East Growth Hub, Supply Chain North East will be delivered across the region by RTC North, Generator, North East Automotive Alliance (NEAA) and North East Process Industry Cluster (NEPIC). Supply Chain North East is receiving up to £3,148,514 of funding from the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020.

For more information, click here>>