Panel Discussion - How to Drive a Stronger Return from your Exhibition Investment

Panel Discussion – How to Drive a Stronger Return from your Exhibition Investment

Businesses from across the North East are invited to join the Department for International Trade and ProExtra for a free live panel discussion webinar, designed to give you inspiration from the experts, to help drive a stronger return from your exhibition investment.

The Panel

We’ll be joined by industry experts, Adam Parry, (Director of Event Tech Live), and Soraya Gadelrab, (MD of Venn Media), to talk about how to maximise the emerging tech for more effective virtual events as well as how businesses can embrace the new exhibition landscape to work in their favour.

Northern Powerhouse Export Champion, Sarfraz Mian, Chief Executive Officer at Neue Schule, will also join the panel discussion to provide practical advice and top tips on how to make the most out of international exhibitions.

Sarfraz is a seasoned professional at international trade shows and has attended high-profile events across the globe. He will discuss how his business has profited from attending exhibitions overseas over the past decade and share best practice on how to boost your international sales from your exhibition investment.

Why Attend?

International exhibitions are back on the marketing agenda and running successfully in many global destinations. Such face-to-face events remain a crucial element to future growth for ambitious businesses with 83% of visitors recently stating that networking was more effective in person.

You’ll leave this webinar with a better understanding of how to maximise global exhibitions as the industry re-opens, using new trends & behaviours to hold better quality and more targeted conversations.

Join this fast-paced webinar to discover what’s new and what you need to do to ensure your business makes the most of its time on the show-floor to generate the strongest results.