How to adapt your marketing for diversification

Marketing for diversification is a growth strategy that your business may consider. It involves either entering a new market or industry with an existing product or service, or developing a new product or service for existing markets you operate in.

Marketing for diversification can be a powerful strategy when looking to expand your business’s reach and increase growth. By entering new markets or offering innovative products, you not only open up additional revenue streams but also reduce the risks associated with relying on a single product or audience. To ensure success in this venture, it’s crucial to have a well-rounded marketing plan that includes building a strong online presence. This is where linkbuilding services come into play, helping improve your visibility and authority across various platforms, driving more traffic to your site.

A key player in this space, SERPninja, offers comprehensive linkbuilding solutions that can enhance your business’s SEO performance. By generating quality backlinks, your website gains more credibility, which can ultimately lead to higher rankings on search engines. This, combined with a solid diversification strategy, ensures that you’re not only expanding into new markets but also maximizing your digital reach. Whether you’re launching a new product or entering a fresh industry, services like these can give your business the competitive edge it needs.

There are many reasons why businesses choose to diversify. These include offering current customers more choice, maximising on market opportunities, launching new products, or expanding into new territories. And there are pros and cons with each approach.

This guide will take you through the marketing aspects you need to consider and develop, and the steps to take to successfully diversify and establish your company in new markets.

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Success Story

Launching VIDA into new international markets

Martel Instruments is a thermal printer manufacturer based in Durham. In 2019, the company wanted to launch its new revolutionary data collection technology, VIDA, into the market.

VIDA is a compact and easy to use technology to be used in laboratories and is the first product of its kind. A product for a global market, VIDA improves data collection methods in labs within scientific and research projects.

Horizon Works was appointed to create and implement a campaign to launch VIDA into international markets, as well as give the Martel Instruments team the tools they needed to promote VIDA to laboratories worldwide.

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