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Are you excited about the upcoming Google Analytics 4 (GA4) update? If so, you’re not alone. The GA4 update is the most anticipated update for Google Analytics in years. This new property is designed for the future of measurement, collecting website and app data to better understand customer journeys. GA4 uses event-based data instead of session-based and has direct integrations to media platforms. If you want to stay ahead of the game, then this Google Analytics update is a must-know. Click on the link to find out what the GA4 update means for your business.

External URL: https://www.calmdigital.com/google-analytics-ga4-update-what-you-need-know/