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Fuzzy Logic Studio has created a free guide to help businesses in the pharmaceutical industry learn more about the benefits of augmented reality (AR).

Inside the 8 page document, readers will find examples of how the technology can be applied to increase engagement, drive sales, and reduce training times.

Harvey Trent, Global Business Development and Partnerships for Fuzzy Logic Studio, said:

“One of the common challenges faced in the pharmaceutical industry is the length of time it can take to train new employees.

“This is due to the complex information that needs to be communicated and absorbed.

“Research has also shown that AR-enabled learning content has a stronger recall rate than that delivered using more traditional methods. It also reduces training times by up to 35%.”

The company specialises in creating bespoke immersive technology solutions (Augmented Reality, Virtual Reality, and Mixed Reality) to improve business outcomes.

Since launching in 2011, it has worked with organisations across multiple industries to impact sales, marketing, training, maintenance, and internal communications.

Download your free copy of the guide here.