Export Academy: What’s the value of Intellectual Assets?

Intellectual Property. It’s not just about Patents!

What most businesses don’t realise is that they also own a range of Intellectual Assets at the heart of their business that offer hidden value.

In this FREE webinar, we will explore what these intellectual property and intangible assets (IP/IA) are, how they can become crucial tools to successfully exporting your goods and services and crucially, how to protect your investments in them.

Despite research showing that businesses rich in intangibles make higher profits and grow faster, and reports that company value is increasingly reliant on intangibles, intellectual assets are often misunderstood and overlooked

So, what do we mean by IP/IA? IP typically includes rights which can be protected by law, like patents, trademarks, copyright and designs. However, wider intangible assets (IA) are just as important and comprise trade secrets, proprietary processes, know-how, contracts, accreditations, databases and customer lists, domain names and more.

All of these are important to every business, but when the focus is on exporting, it is all the more important to ensure that you manage them and use them appropriately to attract new revenue streams. Despite being intangible in nature you can still use and exploit them like traditional tangible assets.

Why Join?
In this webinar we will cover:

-How intangible assets can add value to your business
-Assessing what intangible assets you may have overlooked
-Practical tips on identifying, managing and exploiting these assets
-Opportunities and risks when working with overseas partners
-Accessing further help including grant funding for IP support

Run by the Department for International Trade (DIT) North East in association with IP/IA identification and monetisation experts, Inngot Limited, you will learn how to effectively exploit your assets internationally as part of your growth strategy, avoid future pitfalls caused by lack of appropriate protection, and drive the most value from what you know!

Date:16/11/2021
Time:13:00-14:00

External URL: https://bit.ly/3GFV1OB

By Department for International Trade

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