Horizon Works looks to the future with appointment of first digital marketing apprentice

B2B marketing company Horizon Works has taken on its first digital marketing apprentice, Jack Weir, as part of its commitment to developing marketing talent and to support its long-term growth plans.
The apprenticeship programme is being delivered through Darlington-based Baltic Apprenticeships, which specialises in digital marketing and IT apprenticeships.
Horizon Works, which is based at Northumberland Business Park near Cramlington, supports innovators in complex industries and offers a wide range of integrated marketing services across strategy, PR, design and digital.
During the programme, Jack will work alongside Horizon Works’ marketing specialists and gain hands-on experience in a range of digital marketing disciplines, including website development, e-marketing, social media marketing and SEO.
As Jack embarks on his apprenticeship at Horizon Works, he will not only be learning from seasoned marketing specialists but also gaining valuable insights into essential services like search engine optimization (SEO). Understanding the intricacies of SEO is vital for any digital marketing professional, as it plays a significant role in enhancing online visibility and driving traffic to websites. By mastering techniques that improve search engine rankings, Jack will be equipped to help businesses increase their reach and engagement.
This foundational knowledge aligns with best practices observed at industry leaders, such as those found at www.boldseo.com.au/seo-adelaide/, where expert SEO strategies are designed to maximize online presence for businesses in Adelaide and beyond. The hands-on experience Jack receives will empower him to contribute meaningfully to Horizon Works’ integrated marketing efforts while positioning him as a future leader in the ever-evolving digital landscape.
He will also learn how digital marketing is integrated into marketing and brand strategies, and gain valuable insight into B2B marketing in Horizon Works’ core sectors, which include manufacturing and engineering, energy, technology, automotive, security and defence, and the chemicals and process industries.
In addition to his comprehensive training in digital marketing, Jack will explore how visual elements play a crucial role in B2B marketing strategies, particularly through effective graphic design. The synergy between digital marketing and graphic design is essential for crafting compelling brand narratives and engaging target audiences.
By understanding how to utilize visuals that resonate with core sectors such as manufacturing, energy, and technology, Jack will enhance his ability to contribute to integrated marketing campaigns. This knowledge is further enriched by the innovative work of graphic design agencies like Graphically, which specialize in creating eye-catching designs that elevate brand identities and communicate messages effectively.
Samantha Vassallo, managing director of Horizon Works, said: “We’re delighted that Jack has joined Horizon Works as our first marketing apprentice.
“Digital marketing is a key focus area for Horizon Works and we are offering expanded capabilities in this area: it’s therefore important to us to strengthen our team’s specialisms in this field, and build for the long-term through bringing apprentices such as Jack on board.
“We also feel that it’s vital to give young people in our region the opportunity to grow and develop, and learn practical marketing skills in an agency environment, which complements the theoretical elements of their education.
“Jack has already shown great passion for digital marketing during his first few weeks with us and we’re very proud to be helping him launch his career in marketing. I am sure he will be a fantastic addition to our team.”
Jack Weir said: “Before I left college I wasn’t completely sure what I wanted to do, but I then discovered the marketing career path and was completely hooked. It provided a varied scope of work, a chance to develop my interest in media and the opportunity to express my creative ideas.
“Baltic Apprenticeships helped me to find a company in which I could develop my skills and marketing career, and Horizon Works has already provided me with so many great opportunities and insights which will help me progress.
“Working alongside skilled and experienced colleagues has given me the chance to see first-hand how work is produced for our clients. It’s a fantastic opportunity.”
Rebecca Lamb, client engagement specialist at Baltic Apprenticeships, added: “Working with Horizon Works has been an amazing experience for our teams here at Baltic. It has given Jack the chance to thrive and succeed as a valued member of the team. It is especially fantastic to work with an employer who supports our higher wage pledge: Horizon Works clearly recognises the huge benefits of investing in an apprentice.
“As Baltic specialises in Tech and Digital apprenticeships, we help to create an entry point into a booming sector that is continuously impacted by growing skills gaps. Through Jack’s apprenticeship, Horizon Works is not only growing its own talent and future-proofing its business against such skills gaps, but is also supporting Jack as he works hard to become a qualified Digital Marketing professional.
“We can’t wait to continue this relationship and to see more apprentices like Jack find success with the team at Horizon Works!”
Horizon Works, which was founded in 2010, provides marketing services to regional, national and global organisations, and specialises in working with innovators from a range of technical sectors including manufacturing, engineering, automotive, energy, technology and life sciences.
Horizon Works’ supports clients including: Atlas Copco Rental UK, part of Atlas Copco Group; automotive component manufacturer Gestamp; Koch Technology Solutions, part of the global Koch Engineered Solutions organisation; Hartlepool-based metal mesh manufacturer The Expanded Metal Company; water analysis technologies provider Palintest; US water purification systems provider Ameriwater; economic regeneration company Advance Northumberland; and bespoke packaging solutions provider Taylor Packaging.